Today, I’m going to show you exactly how I help people like you get promoted, hired, and make more money (while becoming a digital marketing leader).
But first, let’s chat about why digital marketing is in such high demand right now.
The digital marketing industry is estimated at $322.5 Billion (Billion with a B) and is projected to reach $640 billion in less than 5 years! That’s double the size of the current market!
Where will will the next managers and leaders come from?
When lockdown started in 2020, the volume of Google searches for “digital marketing certification” went through the roof!
LinkedIn Learning alone saw a 200% increase in certification course demand, and it’s not slowing down.
If you are already thinking, “Oh no, I’m already too late…” you’re wrong.
Here are the top 10 in-demand marketing skills based on LinkedIn job postings:
Top Marketing Skills in Demand:
- Press releases
- HTML
- Web Analytics
- Sales promotion
- Administrative assistance
- Digital marketing
- Adobe acrobat
- Retail sales
- Google Analytics
- Content Management Systems
But here are the skills with the Fastest Growing Demand:
- Instagram Marketing
- Content Marketing
- Creative Problem Solving
- Brand Awareness
- Branding
- Hootsuite
- Adobe Premiere Pro
- Marketing Automation
- Customer Experience (CX)
- Facebook Marketing
See something in common? It's nearly ALL Digital Marketing Skills!
According to LinkedIn Research:
“…search marketing is hot and SEO remains a core focus of marketing strategy, especially as voice search makes inroads into customer habits…
…paid search and search engine marketing are also on the list of top skills employers seek. Being skilled in digital strategy, link-building, and SEO can make you a coveted asset.”
The fact that you are reading this puts you in the top .1% of marketers who know that they must distinguish themselves from the pack.
The time is NOW, right now, to increase your skill set and certify your knowledge. The faster you do this, the further ahead of the pack of candidates that you will be.
Because let’s face it. Anyone can call themselves a marketer with just about any kind of experience. But once you have a certification that proves that you have the knowledge, skills, and expertise to employers, they will be calling you.
By the way, marketers who have earned the OMCA certification – earn anywhere between 16%-26% more than their non-certified co-workers.
Get ahead of the pack and go for it!
