Student
Student
Student
Over 2,000 Digital Marketers Certified

Tired of Being Undervalued? Build a Certified Foundation in Digital Marketing Earn Your OMCA—and Qualify for Better Roles, Faster.

Your Fast Track to OMCA Certification—With the Highest Pass Rate.

Start Now!

Looking to Train Your Team? Contact Us for Group Discounts

Video Lessons

Step-by-step Digital Marketing Strategy with clarity and results.

Recognized Expertise

Personalized coaching from a practioner with over 25 years of experience.

Real-World Assignments

Learn by doing. Hands-on projects that reinforce the lessons.

Who we help

Who Benefits from Certification?

New to Mid-Level Marketers

  • Go from "Doer" to "Strategist"
  • Qualify for better opportunities
  • Boost Your Credibility

New to Mid-Level Marketers

You’re already in marketing—but you’re ready to be seen as a leader, not just an executor.

Aspiring Marketers

  • Expert-led foundation across all 9 digital disciplines
  • Build confidence in your skills
  • Create a portfolio of projects that show your skills

Aspiring Marketers

Show employers you're serious, skilled, and ready to contribute on day one

Career Changers

  • Translate your existing strengths into digital marketing credibility
  • Build cross-discipline knowledge fast and efficiently
  • Gain the certification that opens doors and builds trust

Career Changers

Build confidence in your skills—even if you don’t come from marketing

Learn More

Managers Building Teams

  • Raise your team’s baseline knowledge
  • Build cross-functional confidence
  • Empower team members to think critically

Managers Building Teams

You lead a team and want everyone thinking strategically—not just checking boxes.

Consultants

  • Deepen your strategic expertise
  • Build trust faster with certification
  • Deliver insights that drive performance

Consultants

You advise clients on marketing—but you need broader knowledge and a more strategic lens to deliver high-value outcomes.

Business Owners

  • Learn to manage your own digital efforts
  • Stop wasting time and money on ineffective marketing
  • Know the questions to ask

Business Owners

You’re wearing all the hats—and need to understand what works, what doesn’t, and what to delegate.

New Marketing Managers

  • Learn the strategic fundamentals and how they work together
  • Validate your role as a leader and strategic thinker
  • Lead teams across multiple channels with confidence

New Marketing Managers

You’ve just stepped into a leadership role and need to think bigger, faster.

Get Started!
Learn the core digital marketing disciplines

Understand the Core Concepts

Get a solid foundation with expert-led, easy-to-follow video lessons. Each module walks you through one of the nine core digital marketing disciplines. You’ll learn how each element of marketing fits into the bigger picture and gain the practical knowledge needed to apply it confidently in real-world situations.

Learn digital marketing by doing!

Hands-On Project or Activity: Research & Analyze

Apply what you’ve learned by diving into a project or activity. You’ll be given an assignment or real-world scenario that challenges you to research, analyze, and propose a solution based on the concepts from your video lessons. This stage is where you transition from theoretical knowledge to actionable skills.

Go beyond the basic skills and develop communication, presentation, and persuasion.

Real-World Application: Present Your Project

Hone your communication and presentation skills by delivering your project like a pro. In this stage, you’ll present your findings, strategy, or solution in a real-world context. Whether it’s to an imaginary team, client, or manager, you'll practice presenting your work with confidence, articulating your strategy, and justifying your decisions.

Get expert mentoring in digital marketing skills

Expert Feedback: Refine and Improve Your Work

Receive expert feedback to elevate your work to the next level. After your presentation, you’ll get constructive feedback from an experienced mentor. This step ensures that you not only improve your project but also learn how to refine your approach for real agency or client environments. You’ll leave with a better understanding of how to continuously improve your work.

Pass the OMCA certification exam and implement digital marketing strategies that drive results

Ace the Exam & Show Off Your Skills

Finish the course with the confidence to pass the OMCA exam—and the portfolio to prove it. By the end of the course, you’ll not only be ready to take and pass the OMCA exam with ease, but you’ll also have a polished marketing campaign portfolio. This demonstrates your new skills to future employers, clients, or teams—giving you a competitive edge in the job market.

5.0 /5
(4)

82
Welcome to the Course!
Your Milestones and Expectations
Assessments and Grading Rubric
Pre-Course Survey
Digital Marketing Glossary
Define Business Objectives
Marketing Models
Target Your Audience
Marketing Channels
Resources for Module 1: Business Objectives
Analysis/Application: Business Objectives
What Do People Want?
Keyword Research Demo
Analysis/Application: Keyword Research
Business Objectives: Module Quiz
What is Good Content?
Resources for Module 2: Content Marketing
Application/Assignment: Create a Content Map
Content Distribution Channels
Application/Assessment: Create a Content Calendar
Content Curation
Application/Assesment: Content Curation & Distribution
Content Marketing: Module Quiz
Social Media History & Development
Uses of Social Media
Resources for Module 3: Social Media Marketing
Working with Influencers
Measuring Social Media Marketing
Application/Assessment: Research Social Media Platforms
Social Media Marketing: Module Quiz
Analytics Foundation
Analytics KPI's
Resources for Module 4: Digital Marketing Analytics
Google Analytics Walkthrough
Digital Marketing Analytics: Module Quiz
Application/Assessment: Analytics
The Value of SEO
The Foundation of Keywords
Resources for Module 5: Search Engine Optimization
Optimizing a Page
Application/Assessment: On-Page Optimization
How Search Engines Work
Technical Aspects of SEO
Technicals: Part 2
Growing Your Online Business Through Marketing & PR
Application/Assessment: Search Engine Algorithms & Technology
International and Multilingual SEO
Local SEO & Google My Business
SEO: Module Quiz
Paid Search Advertising: Keyword Intent
Paid Search Advertising: Keyword Matching
Activity/Assessment: Paid Search Keyword Matching
Paid Search Advertising: Developing Your Ads
Paid Search Advertising: Benefits of Optimizing for the Quality Score
Resources for Module 6: Paid Search Advertising
Application/Assessment: Paid Search Advertising
Paid Search: Module Quiz
Email: History and Evolution
Email and the Modern Marketing Mix
Email Campaigns & Measurement
Building Your Email List
Resources for Module 7: Email Marketing
Email Laws and Regulations
Application/Assessment: Email Marketing
Email Marketing: Module Quiz
Marketing Automation: Introduction
Marketing Automation: Email Automation
Marketing Automation: Lead Capture, Nurture, and Qualification
Marketing Automation: Increasing Profitability and Customer Loyalty
Resources for Module 8: Marketing Automation
Application/Assessment: Create a DRIP Campaign Map
Marketing Automation: Module Quiz
Conversion Optimization: Personas and Persuasion
Conversion Optimization: Design & Testing
Resources for Module 9: Conversion Optimization
Application/Assessment: Create a Persona
Conversion Optimization: Module Quiz
Analysis / Application: Re-Apply Business Objectives & Marketing Mix
Reflection of Learning
Final Assessment
OMCA Exam: What to Expect
Post-Course Evaluation

5.0 /5
(4)

  • Avatar
    Shavini
    (5)
    OMCA course

    I really enjoyed this course and with the different chapters I got to learn a lot of new concepts and theories which I was not familiar with previously. I liked the fact that each chapter had a quiz and at least one assignment which gave the course a more hands on feeling, something many online courses lack.

  • Avatar
    Megan
    (5)
    The OMCA prep course was the best first step I could take to become a marketing leader

    This course is thorough, and I truly felt that I learned a lot from the course! The videos set the stage, and I loved that I spent most of my time researching and learning from the activities! It kept me motivated to complete the course! Another plus to this course was the personalized emails I received from Matt Bailey regarding my work. Not only did he review my work, but he also gave me feedback on how to present my research and how to properly communicate it. SiteLogic mentions on their website that what makes them stand out is their goal to create digital marketing leaders, not just marketers -- LEADERS. The OMCA prep course was the best first step I could take to become a marketing leader. I can't wait to gain more experience throughout the years and take the OMCP courses (SEO & Content Marketing) with SiteLogic and pass the exam!

  • Avatar
    Rachel
    (5)
    A fantastic course that sets you up with the perfect skillset for working in digital marketing!

    I did this course to help me bring new skills and perspectives to my company and found that it set me up with a fantastic skill set to excel. I work in product and found that although this is a course that covers digital marketing, many of the topics that we covered allowed me to develop a much deeper understanding of the commercial strategy behind our products, how to improve the content strategy, and how to market these products. It has already allowed me to make impactful change in the business. Matt, the course leader was great and always gave great feedback (and quickly). I would definitely recommend this to anyone!

  • Avatar
    Michael
    (5)
    My Experience with the OMCA Digital Marketing Course

    Completing the Digital Marketing: Core Skills course and earning my OMCA certification last year served as a solid refresher that reinforced the fundamentals I use every day. While it didn’t fundamentally overhaul my workflow or the company’s broader strategy, the certification added a vital layer of professional credibility that gave leadership extra confidence in my expertise. Of all the modules, the Web Analytics section had the most practical impact on my day-to-day. While I was already familiar with the tools, the course provided a more structured framework for interpreting data and, more importantly, communicating those insights to stakeholders who aren't digital natives. By refining how I reported on campaign performance and moving from just "sharing numbers" to "telling a story of value", I was able to demonstrate my impact more clearly to the executive team. This boost in professional visibility was a factor in building my CV and ultimately helped me earn the Sandridge Crafted Foods Employee of the Year award in 2025.

Why is SiteLogic Learning Different?

Video-Based Courses

Video-Based Courses

Tutorial-Based Learning

Tutorial-Based Learning

Personalized Feedback
Instructor Access
Soft-Skills Development
Validated Portfolio
Accountability to Stay on Track
Real-world Assignments
Learn "Insider Advice"
Comparing video-only to video + mentor-based tutorial learning:
Retention and performance from Video-Only courses.
10%
*According to an MIT Study
Retention and performance from mentorship-based learning.
90%
*According to an MIT Study

How Long Will You Stand By?

...and let others get the best jobs and promotions?

Act Now to Become the Next Digital Marketing Leader.



Hi, I'm Matt Bailey.

I've trained a million marketers in the past 10 years. And here's what I've learned:

  • University education isn't enough. It gets you the basics, but it isn't up-to-date.
  • Relying on a single skill won't get you promoted. Adaptability and multi-channel skills are valued by HR managers.
  • The best marketers seek more education. Constantly.


Unfortunately, even the best university education isn’t preparing marketers for the day-to-day operations of creating, managing and reporting campaigns!

What you want to avoid is the Swiss Cheese effect.  You may be able to cover a project, but there might be holes in your capabilities that you don’t know or see!

What makes this even worse is when entire teams have holes – and they overlap!

Certification identifies the holes and covers them. Making you the complete marketer.


Digital Marketers are in higher demand than ever, and the demand is increasing! How can you gain an advantage?

Certification distinguishes you ahead of thousands of other job applicants.

Certification validates your knowledge across a variety of in-demand disciplines. Without certification, the only method of validating knowledge is experience. And we all know that there are many people who have been in a position but had little no experience – even after leaving the position!

This is why companies like Proctor & Gamble only hire OMCA certified marketers. The certification means that they have not only been trained but that they have passed an examination that tested and validated their knowledge across the digital marketing skill set.

I’ve seen too many good marketers that may have only focused in one area and then got passed over for promotion because they didn’t have the knowledge or skills to move up to management. They needed to know the entire digital marketing spectrum to get that promotion!

When I view most job postings, they are asking for experience across every area of digital marketing.

How can you confidently apply for that job and say, “I can do that!”

Certification is how.


Today, I’m going to show you exactly how I help people like you get promoted, hired, and make more money (while becoming a digital marketing leader).

But first, let’s chat about why digital marketing is in such high demand right now.


The digital marketing industry is estimated at $322.5 Billion (Billion with a B) and is projected to reach $640 billion in less than 5 years! That’s double the size of the current market!

Where will will the next managers and leaders come from?

When lockdown started in 2020, the volume of Google searches for “digital marketing certification” went through the roof!

LinkedIn Learning alone saw a 200% increase in certification course demand, and it’s not slowing down.

If you are already thinking, “Oh no, I’m already too late…” you’re wrong.

Here are the top 10 in-demand marketing skills based on LinkedIn job postings:


Top Marketing Skills in Demand:

  1. Press releases
  2. HTML
  3. Web Analytics
  4. Sales promotion
  5. Administrative assistance
  6. Digital marketing
  7. Adobe acrobat
  8. Retail sales
  9. Google Analytics
  10. Content Management Systems


But here are the skills with the Fastest Growing Demand:

  1. Instagram Marketing
  2. Content Marketing
  3. Creative Problem Solving
  4. Brand Awareness
  5. Branding
  6. Hootsuite
  7. Adobe Premiere Pro
  8. Marketing Automation
  9. Customer Experience (CX)
  10. Facebook Marketing


See something in common?  It's nearly ALL Digital Marketing Skills!

According to LinkedIn Research:

“…search marketing is hot and SEO remains a core focus of marketing strategy, especially as voice search makes inroads into customer habits…

  …paid search and search engine marketing are also on the list of top skills employers seek. Being skilled in digital strategy, link-building, and SEO can make you a coveted asset.”


The fact that you are reading this puts you in the top .1% of marketers who know that they must distinguish themselves from the pack.

The time is NOW, right now, to increase your skill set and certify your knowledge. The faster you do this, the further ahead of the pack of candidates that you will be.

Because let’s face it. Anyone can call themselves a marketer with just about any kind of experience.  But once you have a certification that proves that you have the knowledge, skills, and expertise to employers, they will be calling you.

By the way, marketers who have earned the OMCA certification – earn anywhere between 16%-26% more than their non-certified co-workers.

Get ahead of the pack and go for it!


Let's Make it Easy

Here are two options for investing in your future.

If you are thinking about leaving this page and not enrolling in the Digital Skills course, read this first:

Matt Bailey is a digital marketing expert, creating more than $1 billion in revenue for his clients. In 2015, he pivoted his agency to teach and train others how to do the same for their companies and businesses.

From Google, Microsoft, Nationwide, and IBM to the Prime Minister’s office of the United Arab Emirates. From printers to motorcycles to travel, Matt has literally covered every niche you can imagine over the years and every time has seen the same success over and over again.

In fact, if you go look at any of the big names in digital marketing training, you’ll probably find his content there. All of the major training companies, LinkedIn Learning, Udacity, Udemy, Simplilearn, Duke University, Purdue University. . . if they offer digital marketing training and the OMCA certification, Matt’s training is in the program.

That’s because Matt has a reputation for making the complex simple, understandable, and do-able!

Matt is a trusted Digital Marketing trainer to these brands and many more...

LinkedIn Learning
Microsoft
Nationwide
Visa
Yamaha
HP

Quotes from Happy Marketers

Students LOVE Matt's training

Passed On the First Try!

Arielle, Brand Marketing Strategist

Very well done! Your course was very thorough in explaining marketing principles. I passed the OMCA Marketing Associate Exam on the first try!

Matt Makes it Easy to Understand

Taylor, Digital Marketing Specialist

I have to say, out of all the courses online, I feel I learn the most from you! Your study guides are thorough and the way you explain it all is SO easy to understand.

I passed the OMCA exam!

Leanna, Social Media Marketing Professional

Hi Matt! I passed the OMCA in January - thanks to your OMCA prep course!

It gave me confidence!

Soo, Digital Marketing Manager

Thank you for your awesome OMCA test prep course. It gave me a lot of confidence to enroll for the certification and I gained so much new knowledge!

What You Get:

In addition to the course

  • Personalized Onboarding Call

    Start the course with a 30-minute one-on-one call with Matt. This is to learn more about you, your goals, and how you can use this course to achieve the best results for your career.

  • Bonus Material

    Get access to the re-cut webinars and mini-course content for a full year. Stay sharp and up-to-date on the latest industry trends.

  • OMCA Exam Voucher

    The cost of the OMCA exam is $225. Successful completion of the course will include a free exam voucher.

FAQ

Common questions about the course

  • What is the time commitment?

    Be prepared to spend an average of 4 hours per discipline.  Each discipline consists of short instructor-led videos, readings, research assignments, and projects.  In addition, there is a weekly office hour video conference for attendees to ask questions, clarify work assignments, get feedback, and meet other students.

  • Are there tests?

    There will be short quizzes, but the majority of assessments will take place as hands-on research assignments, real-life applications, and reporting methods that will demonstrate your acquisition of critical competencies and skills.

  • Who should take this course?

    For beginners to the digital marketing industry or those who are new to the industry, this course will provide a working knowledge of the terminology and concepts needed to operate, discuss, and manage digital marketing projects.

  • How does this Certification help my career?

    This course will prepare you to take the Online Marketing Certified Associates (OMCA) exam. To take the exam, you will need a certificate of completion from an approved OMCA training Course. Certified Digital Marketers earn 16-26% more than their non-certified peers.

  • Do I have to attend scheduled classes?

    This course is asynchronous. All of the content is available on-demand. This means that you work through the course on your own schedule.

  • What is the format of the course?

    Each module has introductory videos to cover important content. There is at least one assignment to complete in each module. There are additional articles, videos, and podcasts that assist assignments and provide additional learning opportunities. Assignments must be completed and submitted for review before moving to the next module.

Instructor

What are the critical skills needed for the next decade and beyond?

The digital marketing industry is experiencing incredible shifts in talent, skills, and technology. So how can marketers, companies, and agencies keep up?

You may be surprised, as the skills gaps are ever widening, with little headway into the most important skills being made. Opportunities are abundant to the organizations and individuals that meet these challenges head-on.

Get your copy of "What to Look for in the 21st Century Marketer" to find the key areas that prepare you for the future!

Yes! Get My Free Skills Report.