Act Now to Become the Next Digital Marketing Leader.
I've trained a million marketers in the past 10 years. And here's what I've learned:
Unfortunately, even the best university education isn’t preparing marketers for the day-to-day operations of creating, managing and reporting campaigns!
What you want to avoid is the Swiss Cheese effect. You may be able to cover a project, but there might be holes in your capabilities that you don’t know or see!
What makes this even worse is when entire teams have holes – and they overlap!
Certification identifies the holes and covers them. Making you the complete marketer.
Digital Marketers are in higher demand than ever, and the demand is increasing! How can you gain an advantage?
Certification distinguishes you ahead of thousands of other job applicants.
Certification validates your knowledge across a variety of in-demand disciplines. Without certification, the only method of validating knowledge is experience. And we all know that there are many people who have been in a position but had little no experience – even after leaving the position!
This is why companies like Proctor & Gamble only hire OMCA certified marketers. The certification means that they have not only been trained but that they have passed an examination that tested and validated their knowledge across the digital marketing skill set.
I’ve seen too many good marketers that may have only focused in one area and then got passed over for promotion because they didn’t have the knowledge or skills to move up to management. They needed to know the entire digital marketing spectrum to get that promotion!
When I view most job postings, they are asking for experience across every area of digital marketing.
How can you confidently apply for that job and say, “I can do that!”
Certification is how.
The digital marketing industry is estimated at $322.5 Billion (Billion with a B) and is projected to reach $640 billion in less than 5 years! That’s double the size of the current market!
Where will will the next managers and leaders come from?
When lockdown started in 2020, the volume of Google searches for “digital marketing certification” went through the roof!
LinkedIn Learning alone saw a 200% increase in certification course demand, and it’s not slowing down.
If you are already thinking, “Oh no, I’m already too late…” you’re wrong.
But here are the skills with the Fastest Growing Demand:
See something in common? It's nearly ALL Digital Marketing Skills!
According to LinkedIn Research:
“…search marketing is hot and SEO remains a core focus of marketing strategy, especially as voice search makes inroads into customer habits…
…paid search and search engine marketing are also on the list of top skills employers seek. Being skilled in digital strategy, link-building, and SEO can make you a coveted asset.”
The fact that you are reading this puts you in the top .1% of marketers who know that they must distinguish themselves from the pack.
The time is NOW, right now, to increase your skill set and certify your knowledge. The faster you do this, the further ahead of the pack of candidates that you will be.
Because let’s face it. Anyone can call themselves a marketer with just about any kind of experience. But once you have a certification that proves that you have the knowledge, skills, and expertise to employers, they will be calling you.
By the way, marketers who have earned the OMCA certification – earn anywhere between 16%-26% more than their non-certified co-workers.
Get ahead of the pack and go for it!
Digital Marketing: Core Skills is a highly-involved comprehensive program that will guide you through the primary digital marketing disciplines and how they integrate into a single, strategic plan.
This course is engineered from the ground up to not only increasing your digital marketing skills, but to develop the human skills that are so valuable in the corporate environment. The persuasion, presentation, and personal skills that hiring managers seek, and are your key to promotions and bonuses.
This program mixes live coaching, value-driven on-demand training, and exceptional community support.
Digital Marketing: Core Skills is not just a course. You won’t be left behind with more questions than answers and this program certainly isn’t for folks who aren’t ready to accelerate their career.
Enroll today, and you’ll be making an impact tomorrow!
Here are two options for investing in your future.
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Matt Bailey is a digital marketing expert, creating more than $1 billion in revenue for his clients. In 2015, he pivoted his agency to teach and train others how to do the same for their companies and businesses.
From Google, Microsoft, Nationwide, and IBM to the Prime Minister’s office of the United Arab Emirates. From printers to motorcycles to travel, Matt has literally covered every niche you can imagine over the years and every time has seen the same success over and over again.
In fact, if you go look at any of the big names in digital marketing training, you’ll probably find his content there. All of the major training companies, LinkedIn Learning, Udacity, Udemy, Simplilearn, Duke University, Purdue University. . . if they offer digital marketing training and the OMCA certification, Matt’s training is in the program.
That’s because Matt has a reputation for making the complex simple, understandable, and do-able!
Students LOVE Matt's training
Welcome to the Course!
Your Milestones and Expectations
Assessments and Grading Rubric
Pre-Course Survey
Digital Marketing Glossary
Define Business Objectives
Target Your Audience
Marketing Channels
Resources for Module 1: Business Objectives
Analysis/Application: Business Objectives
What Do People Want?
Keyword Research Demo
Analysis/Application: Keyword Research
Business Objectives: Module Quiz
What is Good Content?
Resources for Module 2: Content Marketing
Application/Assignment: Create a Content Map
Content Distribution Channels
FREE PREVIEWApplication/Assessment: Create a Content Calendar
Content Curation
Application/Assesment: Content Curation & Distribution
Content Marketing: Module Quiz
Social Media History & Development
Uses of Social Media
Resources for Module 3: Social Media Marketing
Working with Influencers
Measuring Social Media Marketing
FREE PREVIEWApplication/Assessment: Research Social Media Platforms
Social Media Marketing: Module Quiz
Analytics Foundation
FREE PREVIEWAnalytics KPI's
Resources for Module 4: Digital Marketing Analytics
Google Analytics Walkthrough
Digital Marketing Analytics: Module Quiz
Application/Assessment: Analytics
The Value of SEO
The Foundation of Keywords
FREE PREVIEWResources for Module 5: Search Engine Optimization
Optimizing a Page
Application/Assessment: On-Page Optimization
How Search Engines Work
Technical Aspects of SEO
Growing Your Online Business Through Marketing & PR
Application/Assessment: Search Engine Algorithms & Technology
International and Multilingual SEO
Local SEO & Google My Business
SEO: Module Quiz
Let me send you my latest research paper: The 21st Century Marketer
Common questions about the course
Be prepared to spend an average of 4 hours per discipline. Each discipline consists of short instructor-led videos, readings, research assignments, and projects. In addition, there is a weekly office hour video conference for attendees to ask questions, clarify work assignments, get feedback, and meet other students.
There will be short quizzes, but the majority of assessments will take place as hands-on research assignments, real-life applications, and reporting methods that will demonstrate your acquisition of critical competencies and skills.
For beginners to the digital marketing industry or those who are new to the industry, this course will provide a working knowledge of the terminology and concepts needed to operate, discuss, and manage digital marketing projects.
This course will prepare you to take the Online Marketing Certified Associates (OMCA) exam. To take the exam, you will need a certificate of completion from an approved OMCA training Course. Certified Digital Marketers earn 16-26% more than their non-certified peers.
This course is asynchronous. All of the content is available on-demand. This means that you work through the course on your own schedule.
Each module has introductory videos to cover important content. There is at least one assignment to complete in each module. There are additional articles, videos, and podcasts that assist assignments and provide additional learning opportunities. Assignments must be completed and submitted for review before moving to the next module.
