5.0 /5
(3)

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Welcome to the Course!
Your Milestones and Expectations
Assessments and Grading Rubric
Pre-Course Survey
Digital Marketing Glossary
Define Business Objectives
Marketing Models
Target Your Audience
Marketing Channels
Resources for Module 1: Business Objectives
Analysis/Application: Business Objectives
What Do People Want?
Keyword Research Demo
Analysis/Application: Keyword Research
Business Objectives: Module Quiz
What is Good Content?
Resources for Module 2: Content Marketing
Application/Assignment: Create a Content Map
Content Distribution Channels
Application/Assessment: Create a Content Calendar
Content Curation
Application/Assesment: Content Curation & Distribution
Content Marketing: Module Quiz
Social Media History & Development
Uses of Social Media
Resources for Module 3: Social Media Marketing
Working with Influencers
Measuring Social Media Marketing
Application/Assessment: Research Social Media Platforms
Social Media Marketing: Module Quiz
Analytics Foundation
Analytics KPI's
Resources for Module 4: Digital Marketing Analytics
Google Analytics Walkthrough
Digital Marketing Analytics: Module Quiz
Application/Assessment: Analytics
The Value of SEO
The Foundation of Keywords
Resources for Module 5: Search Engine Optimization
Optimizing a Page
Application/Assessment: On-Page Optimization
How Search Engines Work
Technical Aspects of SEO
Growing Your Online Business Through Marketing & PR
Application/Assessment: Search Engine Algorithms & Technology
International and Multilingual SEO
Local SEO & Google My Business
SEO: Module Quiz
Paid Search Advertising: Keyword Intent
Paid Search Advertising: Keyword Matching
Activity/Assessment: Paid Search Keyword Matching
Paid Search Advertising: Developing Your Ads
Paid Search Advertising: Benefits of Optimizing for the Quality Score
Resources for Module 6: Paid Search Advertising
Application/Assessment: Paid Search Advertising
Paid Search: Module Quiz
Email: History and Evolution
Email and the Modern Marketing Mix
Building Your Email List
Email Laws and Regulations
Resources for Module 7: Email Marketing
Email Measurement
Application/Assessment: Email Marketing
Email Marketing: Module Quiz
Marketing Automation: Introduction
Marketing Automation: Email Automation
Marketing Automation: Lead Capture, Nurture, and Qualification
Marketing Automation: Increasing Profitability and Customer Loyalty
Resources for Module 8: Marketing Automation
Application/Assessment: Create a DRIP Campaign Map
Marketing Automation: Module Quiz
Conversion Optimization: Personas and Persuasion
Conversion Optimization: Design & Testing
Resources for Module 9: Conversion Optimization
Application/Assessment: Create a Persona
Conversion Optimization: Module Quiz
Analysis / Application: Re-Apply Business Objectives & Marketing Mix
Reflection of Learning
Final Assessment
OMCA Exam: What to Expect
Post-Course Evaluation

5.0 /5
(3)

  • Avatar
    Rachel
    (5)
    A fantastic course that sets you up with the perfect skillset for working in digital marketing!

    I did this course to help me bring new skills and perspectives to my company and found that it set me up with a fantastic skill set to excel. I work in product and found that although this is a course that covers digital marketing, many of the topics that we covered allowed me to develop a much deeper understanding of the commercial strategy behind our products, how to improve the content strategy, and how to market these products. It has already allowed me to make impactful change in the business. Matt, the course leader was great and always gave great feedback (and quickly). I would definitely recommend this to anyone!

  • Avatar
    Shavini
    (5)
    OMCA course

    I really enjoyed this course and with the different chapters I got to learn a lot of new concepts and theories which I was not familiar with previously. I liked the fact that each chapter had a quiz and at least one assignment which gave the course a more hands on feeling, something many online courses lack.

  • Avatar
    Megan
    (5)
    The OMCA prep course was the best first step I could take to become a marketing leader

    This course is thorough, and I truly felt that I learned a lot from the course! I enjoyed not watching hours of videos, but rather spending my time researching and participating in active learning. It kept me motivated to complete the course! Another plus to this course was the personalized emails I received from Matt Bailey regarding my work. Not only did he review my work, but he also gave me feedback on how to present my research and how to properly communicate it. SiteLogic mentions on their website that what makes them stand out is their goal to create digital marketing leaders, not just marketers -- LEADERS. The OMCA prep course was the best first step I could take to become a marketing leader. I can't wait to gain more experience throughout the years and take the OMCP courses (SEO & Content Marketing) with SiteLogic and pass the exam!

How Long Will You Stand By?

...and let others get the best jobs and promotions?

Act Now to Become the Next Digital Marketing Leader.



Hi, I'm Matt Bailey.

I've trained a million marketers in the past 10 years. And here's what I've learned:

  • University education isn't enough. It gets you the basics, but it isn't up-to-date.
  • Relying on a single skill won't get you promoted. Adaptability and multi-channel skills are valued by HR managers.
  • The best marketers seek more education. Constantly.


Unfortunately, even the best university education isn’t preparing marketers for the day-to-day operations of creating, managing and reporting campaigns!

What you want to avoid is the Swiss Cheese effect.  You may be able to cover a project, but there might be holes in your capabilities that you don’t know or see!

What makes this even worse is when entire teams have holes – and they overlap!

Certification identifies the holes and covers them. Making you the complete marketer.


Digital Marketers are in higher demand than ever, and the demand is increasing! How can you gain an advantage?

Certification distinguishes you ahead of thousands of other job applicants.

Certification validates your knowledge across a variety of in-demand disciplines. Without certification, the only method of validating knowledge is experience. And we all know that there are many people who have been in a position but had little no experience – even after leaving the position!

This is why companies like Proctor & Gamble only hire OMCA certified marketers. The certification means that they have not only been trained but that they have passed an examination that tested and validated their knowledge across the digital marketing skill set.

I’ve seen too many good marketers that may have only focused in one area and then got passed over for promotion because they didn’t have the knowledge or skills to move up to management. They needed to know the entire digital marketing spectrum to get that promotion!

When I view most job postings, they are asking for experience across every area of digital marketing.

How can you confidently apply for that job and say, “I can do that!”

Certification is how.


Today, I’m going to show you exactly how I help people like you get promoted, hired, and make more money (while becoming a digital marketing leader).

But first, let’s chat about why digital marketing is in such high demand right now.


The digital marketing industry is estimated at $322.5 Billion (Billion with a B) and is projected to reach $640 billion in less than 5 years! That’s double the size of the current market!

Where will will the next managers and leaders come from?

When lockdown started in 2020, the volume of Google searches for “digital marketing certification” went through the roof!

LinkedIn Learning alone saw a 200% increase in certification course demand, and it’s not slowing down.

If you are already thinking, “Oh no, I’m already too late…” you’re wrong.

Here are the top 10 in-demand marketing skills based on LinkedIn job postings:


Top Marketing Skills in Demand:

  1. Press releases
  2. HTML
  3. Web Analytics
  4. Sales promotion
  5. Administrative assistance
  6. Digital marketing
  7. Adobe acrobat
  8. Retail sales
  9. Google Analytics
  10. Content Management Systems


But here are the skills with the Fastest Growing Demand:

  1. Instagram Marketing
  2. Content Marketing
  3. Creative Problem Solving
  4. Brand Awareness
  5. Branding
  6. Hootsuite
  7. Adobe Premiere Pro
  8. Marketing Automation
  9. Customer Experience (CX)
  10. Facebook Marketing


See something in common?  It's nearly ALL Digital Marketing Skills!

According to LinkedIn Research:

“…search marketing is hot and SEO remains a core focus of marketing strategy, especially as voice search makes inroads into customer habits…

  …paid search and search engine marketing are also on the list of top skills employers seek. Being skilled in digital strategy, link-building, and SEO can make you a coveted asset.”


The fact that you are reading this puts you in the top .1% of marketers who know that they must distinguish themselves from the pack.

The time is NOW, right now, to increase your skill set and certify your knowledge. The faster you do this, the further ahead of the pack of candidates that you will be.

Because let’s face it. Anyone can call themselves a marketer with just about any kind of experience.  But once you have a certification that proves that you have the knowledge, skills, and expertise to employers, they will be calling you.

By the way, marketers who have earned the OMCA certification – earn anywhere between 16%-26% more than their non-certified co-workers.

Get ahead of the pack and go for it!


Let's Make it Easy

Here are two options for investing in your future.

If you are thinking about leaving this page and not enrolling in the Digital Skills course, read this first:

Matt Bailey is a digital marketing expert, creating more than $1 billion in revenue for his clients. In 2015, he pivoted his agency to teach and train others how to do the same for their companies and businesses.

From Google, Microsoft, Nationwide, and IBM to the Prime Minister’s office of the United Arab Emirates. From printers to motorcycles to travel, Matt has literally covered every niche you can imagine over the years and every time has seen the same success over and over again.

In fact, if you go look at any of the big names in digital marketing training, you’ll probably find his content there. All of the major training companies, LinkedIn Learning, Udacity, Udemy, Simplilearn, Duke University, Purdue University. . . if they offer digital marketing training and the OMCA certification, Matt’s training is in the program.

That’s because Matt has a reputation for making the complex simple, understandable, and do-able!

Matt is a trusted Digital Marketing trainer to these brands and many more...

LinkedIn Learning
Microsoft
Nationwide
Visa
Yamaha
HP

Quotes from Happy Marketers

Students LOVE Matt's training

Passed On the First Try!

Arielle, Brand Marketing Strategist

Very well done! Your course was very thorough in explaining marketing principles. I passed the OMCA Marketing Associate Exam on the first try!

Matt Makes it Easy to Understand

Taylor, Digital Marketing Specialist

I have to say, out of all the courses online, I feel I learn the most from you! Your study guides are thorough and the way you explain it all is SO easy to understand.

I passed the OMCA exam!

Leanna, Social Media Marketing Professional

Hi Matt! I passed the OMCA in January - thanks to your OMCA prep course!

It gave me confidence!

Soo, Digital Marketing Manager

Thank you for your awesome OMCA test prep course. It gave me a lot of confidence to enroll for the certification and I gained so much new knowledge!

What You Get:

In addition to the course

  • Personalized Onboarding Call

    Start the course with a 30-minute one-on-one call with Matt. This is to learn more about you, your goals, and how you can use this course to achieve the best results for your career.

  • Bonus Material

    Get access to the re-cut webinars and mini-course content for a full year. Stay sharp and up-to-date on the latest industry trends.

  • OMCA Exam Voucher

    The cost of the OMCA exam is $225. Successful completion of the course will include a free exam voucher.

Still not sure?

Let me send you my latest research paper: The 21st Century Marketer

Thank You

FAQ

Common questions about the course

  • What is the time commitment?

    Be prepared to spend an average of 4 hours per discipline.  Each discipline consists of short instructor-led videos, readings, research assignments, and projects.  In addition, there is a weekly office hour video conference for attendees to ask questions, clarify work assignments, get feedback, and meet other students.

  • Are there tests?

    There will be short quizzes, but the majority of assessments will take place as hands-on research assignments, real-life applications, and reporting methods that will demonstrate your acquisition of critical competencies and skills.

  • Who should take this course?

    For beginners to the digital marketing industry or those who are new to the industry, this course will provide a working knowledge of the terminology and concepts needed to operate, discuss, and manage digital marketing projects.

  • How does this Certification help my career?

    This course will prepare you to take the Online Marketing Certified Associates (OMCA) exam. To take the exam, you will need a certificate of completion from an approved OMCA training Course. Certified Digital Marketers earn 16-26% more than their non-certified peers.

  • Do I have to attend scheduled classes?

    This course is asynchronous. All of the content is available on-demand. This means that you work through the course on your own schedule.

  • What is the format of the course?

    Each module has introductory videos to cover important content. There is at least one assignment to complete in each module. There are additional articles, videos, and podcasts that assist assignments and provide additional learning opportunities. Assignments must be completed and submitted for review before moving to the next module.