Why SiteLogic?

What makes this course different?

Our training is unique. Most programs require that you watch hours of video and remember all of the content to pass your exam! 

But that's not how things work in the real world. This training is about you.

At SiteLogic, here's what you'll do:

  • Real-world, hands-on activities that demonstrate your learning.
  • One-on-one feedback on your assignments from experts.
  • Curated articles, videos, and podcasts for professional development.
  • Build your presentation skills through assignments.
  • Spend less time watching, more time doing!  
  • Crush the OMCA certification exam with confidence!

The difference is clear, as Matt's students have the highest pass rate on the OMCA Exam!

For enrolling in this course:

Your benefits and value

  • 2 years of access to the training content

  • Access to all mini-course content for 2 years

  • 40% discount on all other courses

  • Free OMCA exam voucher ($225 value)

  • Private 30-minute career consultation

  • Ongoing networking and content resources

  • Access to Matt's network of brands and agencies

Course curriculum

  1. 1
    • Welcome to the Course!

    • Orientation: Assessment Activities

    • Pre-Course Survey

    • Digital Marketing Glossary

  2. 2
    • Define Business Objectives

    • Target Your Audience

    • Marketing Channels

    • Resources for Module 1: Business Objectives

    • Analysis/Application: Business Objectives

    • What Do People Want?

    • Keyword Research Demo

    • Analysis/Application: Keyword Research

    • Business Objectives: Module Quiz

  3. 3
    • What is Good Content?

    • Resources for Module 2: Content Marketing

    • Application/Assignment: Create a Content Map

    • Content Distribution Channels

    • Application/Assessment: Create a Content Calendar

    • Content Curation

    • Application/Assesment: Content Curation & Distribution

    • Content Marketing: Module Quiz

  4. 4
    • Social Media History & Development

    • Uses of Social Media

    • Resources for Module 3: Social Media Marketing

    • Working with Influencers

    • Measuring Social Media Marketing

    • Application/Assessment: Research Social Media Platforms

    • Social Media Marketing: Module Quiz

  5. 5
    • Analytics Foundation

    • Analytics KPI's

    • Resources for Module 4: Digital Marketing Analytics

    • Google Analytics Walkthrough

    • Digital Marketing Analytics: Module Quiz

    • Application/Assessment: Analytics

  6. 6
    • The Value of SEO

    • The Foundation of Keywords

    • Resources for Module 5: Search Engine Optimization

    • Optimizing a Page

    • Application/Assessment: On-Page Optimization

    • How Search Engines Work

    • Technical Aspects of SEO

    • Growing Your Online Business Through Marketing & PR

    • Application/Assessment: Search Engine Algorithms & Technology

    • International and Multilingual SEO

    • Local SEO & Google My Business

    • SEO: Module Quiz

  7. 7
    • Paid Search Advertising: Keyword Intent

    • Paid Search Advertising: Keyword Matching

    • Activity/Assessment: Paid Search Keyword Matching

    • Paid Search Advertising: Developing Your Ads

    • Paid Search Advertising: Benefits of Optimizing for the Quality Score

    • Resources for Module 6: Paid Search Advertising

    • Application/Assessment: Paid Search Advertising

    • Paid Search: Module Quiz

  8. 8
    • Email: History and Evolution

    • Email and the Modern Marketing Mix

    • Building Your Email List

    • Email Laws and Regulations

    • Resources for Module 7: Email Marketing

    • Email Measurement

    • Application/Assessment: Email Marketing

    • Email Marketing: Module Quiz

  9. 9
    • Marketing Automation: Introduction

    • Marketing Automation: Email Automation

    • Marketing Automation: Lead Capture, Nurture, and Qualification

    • Marketing Automation: Increasing Profitability and Customer Loyalty

    • Resources for Module 8: Marketing Automation

    • Application/Assessment: Create a DRIP Campaign Map

    • Marketing Automation: Module Quiz

  10. 10
    • Conversion Optimization: Personas and Persuasion

    • Conversion Optimization: Design & Testing

    • Resources for Module 9: Conversion Optimization

    • Application/Assessment: Create a Persona

    • Conversion Optimization: Module Quiz

  11. 11
    • Final Assessment

What You Get:

In addition to the course

  • Personalized Onboarding Call

    Start the course with a 30-minute one-on-one call with Matt. This is to learn more about you, your goals, and how you can use this course to achieve the best results for your career.

  • Bonus Material

    Get access to the re-cut webinars and mini-course content for the next 2 years. Stay sharp and up-to-date on the latest industry trends.

  • OMCA Exam Voucher

    The cost of the OMCA exam is $225. Successful completion of the course will include a free exam voucher.


Common questions about the course

  • What is the time commitment?

    Be prepared to spend an average of 4 hours per discipline.  Each discipline consists of short instructor-led videos, readings, research assignments, and projects.  In addition, there is a weekly office hour video conference for attendees to ask questions, clarify work assignments, get feedback, and meet other students.

  • Are there tests?

    There will be short quizzes, but the majority of assessments will take place as hands-on research assignments, real-life applications, and reporting methods that will demonstrate your acquisition of critical competencies and skills.

  • Who should take this course?

    For beginners to the digital marketing industry or those who are new to the industry, this course will provide a working knowledge of the terminology and concepts needed to operate, discuss, and manage digital marketing projects.

  • How does this Certification help my career?

    This course will prepare you to take the Online Marketing Certified Associates (OMCA) exam. To take the exam, you will need a certificate of completion from an approved OMCA training Course. Certified Digital Marketers earn 16-26% more than their non-certified peers.

OMCA Certification

Online Marketing Certified Associate


At the conclusion of the course, there is a short exam.  After you have successfully completed the course and final exam, you will receive a certificate of completion and voucher ($225 value) to take the OMCA exam.  

Learn more about OMCA Certification.

Industry Recognized

Every training company provides a certificate. However, there are only a few industry-recognized, independent certifications.  At, SiteLogic, we endorse and recommend the Online Marketing Certified Associate certification.

The learning objectives for this course are  based on the OMCA (Online Marketing Certified Associate) certification competencies.

Practice Exam

If you feel that you already have this level of knowledge or that you want to test yourself, then I recommend taking the OMCA practice exam at OMCP.org.

Quotes from Happy Marketers

Students LOVE Matt's training

Passed On the First Try!

Arielle, Brand Marketing Strategist

Very well done! Your course was very thorough in explaining marketing principles. I passed the OMCA Marketing Associate Exam on the first try!

About the Instructor

Matt Bailey

Matt has been in digital marketing since 1996. He started by hand-coding websites and quickly  figured out how to rank in the search engines. Since then, he has worked for both brands and agencies, and founded SiteLogic in 2006.

Matt is one of the most in-demand digital marketing trainers in the world. He trains and creates training courses for Microsoft, HP, Orange, LinkedIn Learning, Simplilearn, Duke University, Purdue University and many others.

You can learn more about Matt and SiteLogic at SiteLogic.com.