How Long Will You Stand By?

...and let others get the best jobs and promotions?

Act Now to Become the Next Digital Marketing Leader.



Hi, I'm Matt Bailey.

I've trained a million marketers in the past 10 years. And here's what I've learned:

  • University education isn't enough. It gets you the basics, but it isn't up-to-date.
  • Relying on a single skill won't get you promoted. Adaptability and multi-channel skills are valued by HR managers.
  • The best marketers seek more education. Constantly.


Unfortunately, even the best university education isn’t preparing marketers for the day-to-day operations of creating, managing and reporting campaigns!

What you want to avoid is the Swiss Cheese effect.  You may be able to cover a project, but there might be holes in your capabilities that you don’t know or see!

What makes this even worse is when entire teams have holes – and they overlap!

Certification identifies the holes and covers them. Making you the complete marketer.


Digital Marketers are in higher demand than ever, and the demand is increasing! How can you gain an advantage?

Certification distinguishes you ahead of thousands of other job applicants.

Certification validates your knowledge across a variety of in-demand disciplines. Without certification, the only method of validating knowledge is experience. And we all know that there are many people who have been in a position but had little no experience – even after leaving the position!

This is why companies like Proctor & Gamble only hire OMCA certified marketers. The certification means that they have not only been trained but that they have passed an examination that tested and validated their knowledge across the digital marketing skill set.

I’ve seen too many good marketers that may have only focused in one area and then got passed over for promotion because they didn’t have the knowledge or skills to move up to management. They needed to know the entire digital marketing spectrum to get that promotion!

When I view most job postings, they are asking for experience across every area of digital marketing.

How can you confidently apply for that job and say, “I can do that!”

Certification is how.


Today, I’m going to show you exactly how I help people like you get promoted, hired, and make more money (while becoming a digital marketing leader).

But first, let’s chat about why digital marketing is in such high demand right now.


The digital marketing industry is estimated at $322.5 Billion (Billion with a B) and is projected to reach $640 billion in less than 5 years! That’s double the size of the current market!

Where will will the next managers and leaders come from?

When lockdown started in 2020, the volume of Google searches for “digital marketing certification” went through the roof!

LinkedIn Learning alone saw a 200% increase in certification course demand, and it’s not slowing down.


If you are already thinking, “Oh no, I’m already too late…” you’re wrong.


Here are the top 10 in-demand marketing skills based on LinkedIn job postings:


Top Marketing Skills in Demand:

  1. Press releases
  2. HTML
  3. Web Analytics
  4. Sales promotion
  5. Administrative assistance
  6. Digital marketing
  7. Adobe acrobat
  8. Retail sales
  9. Google Analytics
  10. Content Management Systems


But here are the skills with the Fastest Growing Demand:

  1. Instagram Marketing
  2. Content Marketing
  3. Creative Problem Solving
  4. Brand Awareness
  5. Branding
  6. Hootsuite
  7. Adobe Premiere Pro
  8. Marketing Automation
  9. Customer Experience (CX)
  10. Facebook Marketing


See something in common?  It's nearly ALL Digital Marketing Skills!

According to LinkedIn Research:

“…search marketing is hot and SEO remains a core focus of marketing strategy, especially as voice search makes inroads into customer habits…

  …paid search and search engine marketing are also on the list of top skills employers seek. Being skilled in digital strategy, link-building, and SEO can make you a coveted asset.


The fact that you are reading this puts you in the top .1% of marketers who know that they must distinguish themselves from the pack.

The time is NOW, right now, to increase your skill set and certify your knowledge. The faster you do this, the further ahead of the pack of candidates that you will be.

Because let’s face it. Anyone can call themselves a marketer with just about any kind of experience.  But once you have a certification that proves that you have the knowledge, skills, and expertise to employers, they will be calling you.

By the way, marketers who have earned the OMCA certificationearn anywhere between 16%-26% more than their non-certified co-workers.

Get ahead of the pack and go for it!


Introducing

This program is for marketers looking to take the next step in their career without wasting time and money.

Digital Marketing: Core Skills is a highly-involved comprehensive program that will guide you through the primary digital marketing disciplines and how they integrate into a single, strategic plan. 

This course is engineered from the ground up to not only increasing your digital marketing skills, but to develop the human skills that are so valuable in the corporate environment. The persuasion, presentation, and personal skills that hiring managers seek, and are your key to promotions and bonuses. 

This program mixes live coaching, value-driven on-demand training, and exceptional community support.

Digital Marketing: Core Skills is not just a course. You won’t be left behind with more questions than answers and this program certainly isn’t for folks who aren’t ready to accelerate their career.

Enroll today, and you’ll be making an impact tomorrow!


This is What You’re Going to Walk Away With 

A digital marketing certification course that:

  • Has the highest pass rate of any other OMCA certification course on the market, so you can crush the exam with confidence!

  • Challenges you with real-word activities that prepare you to tackle any assignment.

  • Develops your presentation skills alongside technical skills.

  • Creates confidence by completing digital marketing research, analysis, and presentation assignments.

  • Delivers personal feedback from experts with more than 20 years of experience in agencies, brands, and businesses.

  • Avoids tests and focuses on real-world knowledge assessment.

  • Applies expert coaching to refine and improve area that will impact your work.


It's time to accelerate your career!

Let's Make it Easy

Here are two options for investing in your future.

If you are thinking about leaving this page and not enrolling in the Digital Skills course, read this first:

Matt Bailey is a digital marketing expert, creating more than $1 billion in revenue for his clients. In 2015, he pivoted his agency to teach and train others how to do the same for their companies and businesses.

From Google, Microsoft, Nationwide, and IBM to the Prime Minister’s office of the United Arab Emirates. From printers to motorcycles to travel, Matt has literally covered every niche you can imagine over the years and every time has seen the same success over and over again.

In fact, if you go look at any of the big names in digital marketing training, you’ll probably find his content there. All of the major training companies, LinkedIn Learning, Udacity, Udemy, Simplilearn, Duke University, Purdue University. . . if they offer digital marketing training and the OMCA certification, Matt’s training is in the program.

That’s because Matt has a reputation for making the complex simple, understandable, and do-able!

Matt is a trusted Digital Marketing trainer to these brands and many more...

LinkedIn Learning
Microsoft
Nationwide
Visa
Yamaha
HP

Quotes from Happy Marketers

Students LOVE Matt's training

Passed On the First Try!

Arielle, Brand Marketing Strategist

Very well done! Your course was very thorough in explaining marketing principles. I passed the OMCA Marketing Associate Exam on the first try!

Matt Makes it Easy to Understand

Taylor, Digital Marketing Specialist

I have to say, out of all the courses online, I feel I learn the most from you! Your study guides are thorough and the way you explain it all is SO easy to understand.

I passed the OMCA exam!

Leanna, Social Media Marketing Professional

Hi Matt! I passed the OMCA in January - thanks to your OMCA prep course!

It gave me confidence!

Soo, Digital Marketing Manager

Thank you for your awesome OMCA test prep course. It gave me a lot of confidence to enroll for the certification and I gained so much new knowledge!

Course curriculum

  1. 1
    • Welcome to the Course!

    • Your Milestones and Expectations

    • Assessments and Grading Rubric

    • Pre-Course Survey

    • Digital Marketing Glossary

  2. 2
    • Define Business Objectives

    • Target Your Audience

    • Marketing Channels

    • Resources for Module 1: Business Objectives

    • Analysis/Application: Business Objectives

    • What Do People Want?

    • Keyword Research Demo

    • Analysis/Application: Keyword Research

    • Business Objectives: Module Quiz

  3. 3
    • What is Good Content?

    • Resources for Module 2: Content Marketing

    • Application/Assignment: Create a Content Map

    • Content Distribution Channels

      FREE PREVIEW
    • Application/Assessment: Create a Content Calendar

    • Content Curation

    • Application/Assesment: Content Curation & Distribution

    • Content Marketing: Module Quiz

  4. 4
    • Social Media History & Development

    • Uses of Social Media

    • Resources for Module 3: Social Media Marketing

    • Working with Influencers

    • Measuring Social Media Marketing

      FREE PREVIEW
    • Application/Assessment: Research Social Media Platforms

    • Social Media Marketing: Module Quiz

  5. 5
    • Analytics Foundation

      FREE PREVIEW
    • Analytics KPI's

    • Resources for Module 4: Digital Marketing Analytics

    • Google Analytics Walkthrough

    • Digital Marketing Analytics: Module Quiz

    • Application/Assessment: Analytics

  6. 6
    • The Value of SEO

    • The Foundation of Keywords

      FREE PREVIEW
    • Resources for Module 5: Search Engine Optimization

    • Optimizing a Page

    • Application/Assessment: On-Page Optimization

    • How Search Engines Work

    • Technical Aspects of SEO

    • Growing Your Online Business Through Marketing & PR

    • Application/Assessment: Search Engine Algorithms & Technology

    • International and Multilingual SEO

    • Local SEO & Google My Business

    • SEO: Module Quiz

  7. 7
    • Paid Search Advertising: Keyword Intent

    • Paid Search Advertising: Keyword Matching

    • Activity/Assessment: Paid Search Keyword Matching

    • Paid Search Advertising: Developing Your Ads

    • Paid Search Advertising: Benefits of Optimizing for the Quality Score

    • Resources for Module 6: Paid Search Advertising

    • Application/Assessment: Paid Search Advertising

    • Paid Search: Module Quiz

  8. 8
    • Email: History and Evolution

    • Email and the Modern Marketing Mix

    • Building Your Email List

      FREE PREVIEW
    • Email Laws and Regulations

    • Resources for Module 7: Email Marketing

    • Email Measurement

    • Application/Assessment: Email Marketing

    • Email Marketing: Module Quiz

  9. 9
    • Marketing Automation: Introduction

    • Marketing Automation: Email Automation

    • Marketing Automation: Lead Capture, Nurture, and Qualification

    • Marketing Automation: Increasing Profitability and Customer Loyalty

    • Resources for Module 8: Marketing Automation

    • Application/Assessment: Create a DRIP Campaign Map

    • Marketing Automation: Module Quiz

  10. 10
    • Conversion Optimization: Personas and Persuasion

    • Conversion Optimization: Design & Testing

    • Resources for Module 9: Conversion Optimization

    • Application/Assessment: Create a Persona

    • Conversion Optimization: Module Quiz

  11. 11
    • Final Assessment

    • OMCA Exam: What to Expect

    • OMCA Exam: What to Expect

What You Get:

In addition to the course

  • Personalized Onboarding Call

    Start the course with a 30-minute one-on-one call with Matt. This is to learn more about you, your goals, and how you can use this course to achieve the best results for your career.

  • Bonus Material

    Get access to the re-cut webinars and mini-course content for a full year. Stay sharp and up-to-date on the latest industry trends.

  • OMCA Exam Voucher

    The cost of the OMCA exam is $225. Successful completion of the course will include a free exam voucher.

Still not sure?

Let me send you my latest research paper: The 21st Century Marketer

Thank You

FAQ

Common questions about the course

  • What is the time commitment?

    Be prepared to spend an average of 4 hours per discipline.  Each discipline consists of short instructor-led videos, readings, research assignments, and projects.  In addition, there is a weekly office hour video conference for attendees to ask questions, clarify work assignments, get feedback, and meet other students.

  • Are there tests?

    There will be short quizzes, but the majority of assessments will take place as hands-on research assignments, real-life applications, and reporting methods that will demonstrate your acquisition of critical competencies and skills.

  • Who should take this course?

    For beginners to the digital marketing industry or those who are new to the industry, this course will provide a working knowledge of the terminology and concepts needed to operate, discuss, and manage digital marketing projects.

  • How does this Certification help my career?

    This course will prepare you to take the Online Marketing Certified Associates (OMCA) exam. To take the exam, you will need a certificate of completion from an approved OMCA training Course. Certified Digital Marketers earn 16-26% more than their non-certified peers.

  • Do I have to attend scheduled classes?

    This course is asynchronous. All of the content is available on-demand. This means that you work through the course on your own schedule.

  • What is the format of the course?

    Each module has introductory videos to cover important content. There is at least one assignment to complete in each module. There are additional articles, videos, and podcasts that assist assignments and provide additional learning opportunities. Assignments must be completed and submitted for review before moving to the next module.