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Analytics Isn't About Math!

Analytics is the Most in-Demand Digital Skill

Are you giving yourself the tools you need to succeed?

Every job study in the past 2 years has stressed the importance of analytics and data as a primary digital skill. Employers everywhere list analytics as a top priority for candidates.

But analytics has the biggest job to skills gap! If you know analytics and digital marketing, you can write your ticket to bigger salary, more responsibility, or management positions!

Start giving yourself the tools you need to succeed and accelerate your career!

Some of My Analytics Training Clients:

Capital One
Survey Monkey

LinkedIn 2023 Most In-Demand Skills Report

Every Industry Seeks Analytical Skills

LinkedIn's Top Marketing Skills - They all require analytics!Analytics is one of the most sought-after job skills in the world! Those that can sift through meaningless metrics and find measurements that influence business outcomes are in demand!   

"Global talent shortages have reached a 16-year high, as 75% of employers can’t find the talent they need with the right blend of technical and soft skills."

Don't fall behind! 

In this course, you'll learn  marketing, analytics, communication, and management by developing an analytics strategy based on organizational objectives. 

Analytics is the Most In-Demand Digital Skill

MarketingWeek 29 March 2023

If you are in an agency, a brand, a business owner, or an individual increasing your own skills, this course will walk you through each step to create and implement an analytics strategy.

What our clients have to say:

Immediately Applicable

Plante Moran

I learned about how to look at this topic of data in some new and different ways, anchored back to business strategy. Gave me definitive topics to think about and apply to work situations.

Learned a ton!

Survey Monkey

Matt was an amazing instructor. Content was detailed and precise, learned a ton from this.


Association of National Advertisers

I was BLOWN AWAY with the quality of the presentation, the amount of material provided, the fantastic speaker/trainer, the DIY forms provided that we filled out during the session, the level of engagement, the energy - WOW. Seriously the best training session I've attended in years, hands-down. I feel like I just completed a college course... drinking from the firehose.

Super Helpful!


This was super helpful, I liked the constructs/frameworks that will be easy to apply. Matt is great!

Valueable Learning!


Matt is clearly an expert. The exercises/activities were engaging, relevant and provided valuable learning.

"Practical learning on how to make strategic business decisions using analytics." 

-Survey Monkey

Hi, I'm Matt

I've trained over 1 million marketers

I have always hated math.

But I learned analytics, and it was easy. It was easy because I had a business problem, and I needed to know the most profitable way to use my limited time. 

From that question, I learned how to measure my digital marketing efforts, where to adjust my campaigns, and where to just say "no" to worthless channels. Fast forward 20 years, and my agency created more than 1 billion dollars of revenue for our clients using these analytics strategies.

Since then, I've taught thousands of companies how to implement analytics strategies that transformed their businesses and their marketing. 

I can do the same with you. I'll show you processes and templates that will give you the most in-demand skills in the world right now, and launch your career success!

You'll Learn How To:

  • Find the metrics that matter

  • Create and prioritize meaningful KPI's

  • Develop a strategic measurement framework

  • Report data that supports organizational objectives

  • Move beyond metrics to find value

  • Connect causal factors to key measurements

  • Show insight, recommend action, and show impact

What You'll Learn:

  • New to Analytics?

    Advance your understanding of analytics and marketing strategy. Guided activities and personalized feedback will empower you to leadership in analytics.

  • Hard Skills & Human Skills

    It's not enough to understand the numbers, communicating your findings and recommendations are a significant part of the job. This course provides the tools, confidence, and language to persuade the C-Suite.

  • Analytics Strategy

    Understand the language and hierarchy of analytics. Find the correct terms to describe your strategic approach and demonstrate your expertise in your organization.

Still unsure? Here's the Full Curriculum

With some previews!

    1. Develop an Analytics Strategy

    2. The Problem of Analytics

    1. Marketing Measurement Framework - Documents

    2. Identify Business Objectives

    3. Assignment: Identify Business Objectives

    1. Match Objectives to Goals

    2. Assignment: Match Objectives to Goals

    1. Develop Your Strategic Marketing Mix and Customer Stages

    2. Assignment: Develop Your Marketing Mix and Customer Stages

    1. Create and Measure Value

    2. Assignment: Measure Value

    1. Establish Benchmarks and Comparisons

    2. Assignment: Establish Benchmarks and Comparisons

About this course

  • $499.00
  • 18 lessons
  • 2 hours of video content

"I have a hard time wrapping my head around analytics but I was able to understand and take away solid ideas and practices I can implement now."


Bonus Materials

Additional content to further your analytics expertise

  • Templates and Frameworks

    Downloadable templates that you can use to design your business or organizational analytics plan.

  • Discount Bonus Course

    After this course, get a 25% discount on the next course: Analytics II: Analysis Frameworks. You'll learn 7 methods for analyzing data to find insights.

  • Office Hours Live Call

    I'm pretty confident everything you need on this topic is covered but just in case, upon completion if you still have unanswered questions we can do an office hours live call via Zoom.

Ready to Accelerate Your Career?

Analytics is the critical skill for modern marketers. Don't miss out on this opportunity to advance your career!

What's the Course Like?

This program includes 6 hours of total content split into two sections: short video lectures and assignments. Lessons on average are 8 minutes long and regularly followed with exercises, so you can apply the teachings. 

It's been tested and honed through teaching thousands of students, across 20 countries, at some of the world's biggest brands and academic institutions. Here it's compressed into one program that I know you'll enjoy.

What You'll Get for Your Money

  • Downloadable frameworks to develop your personal or organizational strategys

  • Text length of individual points can be shorter or longer depending on your needs

  • Feedback and coaching from an accessible instructor (me!)

  • One office hours live call with me upon course completion if you have questions you feel are not answered in the course

  • Discount on the next course where you'll learn 7 analysis methods to find insights!


Accelerate your career by learning one of the most in-demand skills in marketing!