Course curriculum

  • 1

    About this Course

    • Develop an Analytics Strategy

  • 2

    Identify Business Objectives

    • Marketing Measurement Framework - Documents

    • Assignment: Identify Business Objectives

  • 3

    Match Objectives to Marketing Goals

    • Assignment: Match Objectives to Goals

  • 4

    Develop Marketing & Analytics Strategy

    • Assignment: Develop Your Marketing Mix and Customer Stages

  • 5

    Measure Value, Not Metrics

    • Assignment: Measure Value

  • 6

    Establish Comparisons & Benchmarks

    • Assignment: Establish Benchmarks and Comparisons

  • 7

    Distinguish Between Metrics & KPIs

    • Assignment: The Measurement Process

  • 8

    Measure What's Important

    • Assignment: Turn Data into Action