Analytics I: Build an Analytics Strategy
Learn the fundamentals of creating a data-centric business. This course enables to build a solid analytics foundation that guides your data collection, data analysis and data reporting.
Develop an Analytics Strategy
The Problem of AnalyticsFREE PREVIEW
Marketing Measurement Framework - Documents
Identify Business Objectives
Assignment: Identify Business Objectives
Match Objectives to GoalsFREE PREVIEW
Assignment: Match Objectives to Goals
Develop Your Strategic Marketing Mix and Customer Stages
Assignment: Develop Your Marketing Mix and Customer Stages
Create and Measure Value
Assignment: Measure Value
Establish Benchmarks and Comparisons
Assignment: Establish Benchmarks and Comparisons
Analytics is the critical skill for modern marketers. Don't miss out on this opportunity to advance your career!