Analytics: Build Your Analytics Strategy
Learn the fundamentals of creating a data-centric business. This course enables to build a solid analytics foundation that guides your data collection, data analysis and data reporting.
Analytics Isn't About Math!
Are you giving yourself the tools you need to succeed?
Every job study in the past 2 years has stressed the importance of analytics and data as a primary digital skill. Employers everywhere list analytics as a top priority for candidates.
But analytics has the biggest job to skills gap! If you know analytics and digital marketing, you can write your ticket to bigger salary, more responsibility, or management positions!
Start giving yourself the tools you need to succeed and accelerate your career!
Every Industry Seeks Analytical Skills
Analytics is one of the most sought-after job skills in the world! Those that can sift through meaningless metrics and find measurements that influence business outcomes are in demand!
"Global talent shortages have reached a 16-year high, as 75% of employers can’t find the talent they need with the right blend of technical and soft skills."
Don't fall behind!
In this course, you'll learn marketing, analytics, communication, and management by developing an analytics strategy based on organizational objectives.
If you are in an agency, a brand, a business owner, or an individual increasing your own skills, this course will walk you through each step to create and implement an analytics strategy.
I've trained over 1 million marketers
I have always hated math.
But I learned analytics, and it was easy. It was easy because I had a business problem, and I needed to know the most profitable way to use my limited time.
From that question, I learned how to measure my digital marketing efforts, where to adjust my campaigns, and where to just say "no" to worthless channels. Fast forward 20 years, and my agency created more than 1 billion dollars of revenue for our clients using these analytics strategies.
Since then, I've taught thousands of companies how to implement analytics strategies that transformed their businesses and their marketing.
I can do the same with you. I'll show you processes and templates that will give you the most in-demand skills in the world right now, and launch your career success!
Find the metrics that matter
Create and prioritize meaningful KPI's
Develop a strategic measurement framework
Report data that supports organizational objectives
Move beyond metrics to find value
Connect causal factors to key measurements
Show insight, recommend action, and show impact
With some previews!
Develop an Analytics Strategy
The Problem of AnalyticsFREE PREVIEW
Marketing Measurement Framework - Documents
Identify Business Objectives
Assignment: Identify Business Objectives
Match Objectives to GoalsFREE PREVIEW
Assignment: Match Objectives to Goals
Develop Your Strategic Marketing Mix and Customer Stages
Assignment: Develop Your Marketing Mix and Customer Stages
Create and Measure Value
Assignment: Measure Value
Establish Benchmarks and Comparisons
Assignment: Establish Benchmarks and Comparisons
Additional content to further your analytics expertise
Downloadable templates that you can use to design your business or organizational analytics plan.
After this course, get a 25% discount on the next course: Analytics II: Analysis Frameworks. You'll learn 7 methods for analyzing data to find insights.
I'm pretty confident everything you need on this topic is covered but just in case, upon completion if you still have unanswered questions we can do an office hours live call via Zoom.
Analytics is the critical skill for modern marketers. Don't miss out on this opportunity to advance your career!
This program includes 6 hours of total content split into two sections: short video lectures and assignments. Lessons on average are 8 minutes long and regularly followed with exercises, so you can apply the teachings.
It's been tested and honed through teaching thousands of students, across 20 countries, at some of the world's biggest brands and academic institutions. Here it's compressed into one program that I know you'll enjoy.
Downloadable frameworks to develop your personal or organizational strategys
Text length of individual points can be shorter or longer depending on your needs
Feedback and coaching from an accessible instructor (me!)
One office hours live call with me upon course completion if you have questions you feel are not answered in the course
Discount on the next course where you'll learn 7 analysis methods to find insights!
Accelerate your career by learning one of the most in-demand skills in marketing!