Course curriculum

    1. Develop an Analytics Strategy

    2. The Problem of Analytics

    1. Marketing Measurement Framework - Documents

    2. Identify Business Objectives

    3. Assignment: Identify Business Objectives

    1. Match Objectives to Goals

    2. Assignment: Match Objectives to Goals

    1. Develop Your Strategic Marketing Mix and Customer Stages

    2. Assignment: Develop Your Marketing Mix and Customer Stages

    1. Create and Measure Value

    2. Assignment: Measure Value

    1. Establish Benchmarks and Comparisons

    2. Assignment: Establish Benchmarks and Comparisons

About this course

  • $299.00
  • 18 lessons
  • 2 hours of video content

Your Instructor:

Matt Bailey

With nearly 25 years in digital marketing, Matt is uniquely equipped to teach analytics without all of the boring details. As one of Matt's highest demand courses, it has been presented to companies all over the world: Microsoft, Orange, Visa, BP, Target, Survey Monkey, Capital One, Yamaha, Lenovo, and many more.

What You'll Learn:

  • New to Analytics?

    Advance your understanding of analytics and marketing strategy. Guided activities and personalized feedback will empower you to leadership in analytics.

  • Hard Skills & Human Skills

    It's not enough to understand the numbers, communicating your findings and recommendations are a significant part of the job. This course provides the tools, confidence, and language to persuade the C-Suite.

  • Analytics Strategy

    Understand the language and hierarchy of analytics. Find the correct terms to describe your strategic approach and demonstrate your expertise in your organization.

Some of Our Analytics Training Clients:

Capital One
Survey Monkey

What our clients have to say:

Immediately Applicable

Plante Moran

I learned about how to look at this topic of data in some new and different ways, anchored back to business strategy. Gave me definitive topics to think about and apply to work situations.

Learned a ton!

Survey Monkey

Matt was an amazing instructor. Content was detailed and precise, learned a ton from this.


Association of National Advertisers

I was BLOWN AWAY with the quality of the presentation, the amount of material provided, the fantastic speaker/trainer, the DIY forms provided that we filled out during the session, the level of engagement, the energy - WOW. Seriously the best training session I've attended in years, hands-down. I feel like I just completed a college course... drinking from the firehose.

Ready to Accelerate Your Career?

Analytics is the critical skill for modern marketers. Don't miss out on this opportunity to advance your career!