The Art & Science of Content Marketing
Coming up with content day after day, week after week, month after month is drudgery. Good ideas are used up quickly and measurement is difficult! Learn how to create a long-term content plan with clear measurement goals that connect to action!
This course also includes:
- FREE Customer Insights & Persona course ($149 value)
- 50% Discount on Analytics Strategy Course ($250 value)
- Free Trial of SE Ranking ($200 Value)
- Free Trial of WordTracker ($100 Value)
- 1 Year Access
- 1:1 Personalized Coaching
- Certificate of Completion
What You Will Learn
In this hands-on course, you'll learn the foundation of creating content - direct from your audience. Use their needs, ideas, and inspiration to build a long-term content plan.
Are You Tired of the Content Game?
Coming up with content day after day, week after week, month after month can be drudgery. Good ideas are used up quickly, repeating content doesn't seem to work, and where are the results?
Matt presents lessons learned from more than 20 years in the content marketing industry. From running his own international digital marketing agency to coaching thousands of others how to employ his easy-to-follow framework, you'll finally be free of the helplessness of constant pressure to create content! You'll be creating years worth of content ideas in less than a day!
This course combines the disciplines of search engine optimization (SEO), audience research, content research, HTML layout, UX/UI, Analytics, Conversion Rate Optimization, and many others!
More than simply content creation, you'll learn how to employ the best of these disciplines to further your marketing goals!
The Pressure of Social Media & Content Marketing
In survey after survey, marketers and creators list the same problems with social media marketing and content marketing:
- Running out of ideas
- Constant pressure to create
- No results or lack of results
- No ROI
- Difficult to report success
Does this describe you and your content marketing efforts?
If so, this course is designed to give you:
- Long term content development and marketing strategy without headaches
- Develop content resources that never run dry
- Create a content calendar, plan, and assets that last a lifetime
- Apply data and analytics to improve your reach, response, and relationships
- Create clear business objectives, content marketing goals and better KPIs and metrics
Who This Course is For
Do you create or post content on social media?
Do you need to persuade people to do, think, or act?
Do you need to relieve the pressure of coming up with new content all of the time?
- Social Media Marketers
- Social Media Managers
- Content Creators
- Digital Marketing Specialists
- Digital Marketing Managers
- Entrepreneurs
This is an Active Learning Coached Course
What does that mean?
- Active Learning prioritizes student activity and participation. Active Learning encourages you to process and apply the information you've learned, and then receive immediate instructor feedback.
- Hands-On Activities create real-world relevance to your work, enhanced retention, and increase analytical skills.
- Instructor Feedback - Other courses provide worksheets and assignments, but no one checks your work!! At SiteLogic, you'll receive feedback within 24 hours that guides and directs your work. You'll be confident that you are doing it right after demonstrating and proving your skills.
- Free Access to Industry Software Through our courses at SiteLogic, we have relationships with some of the top digital marketing and SEO software providers. You'll access exclusive free trials for your coursework and beyond!
Instructor
Matt Bailey
Senior Instructor, Founder
Matt Bailey teaches Digital Marketing to the world's biggest brands and at the most recognized universities. Matt travels around the world teaching a wide range of digital marketing topics to teams within the world’s most iconic brands. He’s taught:• Google employees how to use Google Analytics,• Experian how to present data, and• Custom-developed digital marketing workshops for Microsoft, Disney, Nationwide, Hewlett Packard, Proctor & Gamble, and IBM.Matt's training curriculum is used at Duke University, Rutgers University, Purdue University, University of South Florida, George Washington University, Full Sail University, and many others.According to Microsoft, "Matt has an uncanny ability to simplify the complexity of digital marketing into concepts that are understandable, relatable, and ultimately do-able."From developing real-estate websites in 1996 to starting his own digital marketing agency, Matt has been at the forefront of entrepreneurship and digital marketing. In 2015, he sold his agency business to focus full-time on training.Matt is the digital marketing instructor for the ANA, an instructor for LinkedIn Learning, and standards contributor for the OMCP, the international standards certification and licensing program for digital marketing education.When he isn’t immersed in the universe of marketing and technology, Matt spends most of his time being a husband and a dad (to four girls) and beekeeping. Whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of joe—especially while reading.
Curriculum
Frequently Asked Questions
Yes, this course is self-paced.
However, all assignments are turned in for expert review and analysis to help you refine and improve your skills.
All assignments are reviewed by our expert instructor. The instructor will provide feedback in a pass/fail format.
The instructor will evaluate both the assignment and the presentation of the assignment, just as it would be evaluated in a business, brand, or agency.
You will receive feedback on areas to improve, including your presentation skills, which are critical to your career success.
Anytime. Once you sign up and register, you can begin the course. The instructor will be notified when you submit an assignment.
Our goal is to give feedback on assignments within 24 hours of submission. If it will take longer, you will be notified.
This course also includes:
- FREE Customer Insights & Persona course ($149 value)
- 50% Discount on Analytics Strategy Course ($250 value)
- Free Trial of SE Ranking ($200 Value)
- Free Trial of WordTracker ($100 Value)
- 1 Year Access
- 1:1 Personalized Coaching
- Certificate of Completion
Instructor
Matt Bailey
Senior Instructor, Founder
Matt Bailey teaches Digital Marketing to the world's biggest brands and at the most recognized universities. Matt travels around the world teaching a wide range of digital marketing topics to teams within the world’s most iconic brands. He’s taught:• Google employees how to use Google Analytics,• Experian how to present data, and• Custom-developed digital marketing workshops for Microsoft, Disney, Nationwide, Hewlett Packard, Proctor & Gamble, and IBM.Matt's training curriculum is used at Duke University, Rutgers University, Purdue University, University of South Florida, George Washington University, Full Sail University, and many others.According to Microsoft, "Matt has an uncanny ability to simplify the complexity of digital marketing into concepts that are understandable, relatable, and ultimately do-able."From developing real-estate websites in 1996 to starting his own digital marketing agency, Matt has been at the forefront of entrepreneurship and digital marketing. In 2015, he sold his agency business to focus full-time on training.Matt is the digital marketing instructor for the ANA, an instructor for LinkedIn Learning, and standards contributor for the OMCP, the international standards certification and licensing program for digital marketing education.When he isn’t immersed in the universe of marketing and technology, Matt spends most of his time being a husband and a dad (to four girls) and beekeeping. Whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of joe—especially while reading.
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