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Welcome to the course!
How to use this course
Before we begin...
About the Assignments
The Content Marketing Industry
Defining Content Marketing
Develop Your Content Marketing Strategy
6 Steps to Creating Your Content Marketing Plan
Find the Questions That People are Asking
Assignment: Find the Questions People Have
Organize Keywords by Searcher Intent
Keyword Research: Organization and Analysis
Relate to Audience Needs
Connect Needs to Emotions
Utilize the 7 Primary Emotional Motivators
Create Your Promise, Offer, and Call to Action
Assignment: Create your Promise, Offer, and Call to Action
The Medium is the Message
Define the Intent of Your Content
Plan Primary and Secondary Channels
Assignment: Research and Evaluate Channels
Integrate SEO and Social Media
Apply Basic SEO Principles
Apply SEO Techniques to Your Content
Apply SEO to Social Media Content
Apply SEO to Social Content
Use Google Trends to Find Topical Trends and Seasonality
Find Search and Content Demand Trends
Apply Your Research Data
Create Your Content Marketing Calendar
Create a Content Calendar
Plan Content Development and Distribution
Create Your Long-Term Content Plan
Develop Lead Magnets From Your Content
Create Lead Magnets
Apply Content Repurposing and Curation Tactics
Repurpose Your Content
Define Goals, KPIs, and Metrics
Defining "Engagement"
Apply Measurement Metrics
Define KPIs and Connect Data to Action
Continue Your Content Marketing Journey
Next steps
Before you go...
