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How to use this course
Before we begin...
About the Assignments
What is Customer Insights?
Focus on Needs, Not Demographics
Draw a picture
Explore Needs and Attributes
List Brand Attributes
Create Needs-Based Statements
Connect Attributes to Need-Based Statements
Segment Differentiating Needs
Develop Needs Statements and Segments
Find the Golden Question
Assign Emotion, Attitudes, and Values
Develop a Differentiating Needs Matrix
Create a Persona
Create Two Customer Personas
Creating a persona with ChatGPT
Creating a persona with Bing Copilot
How does AI enhance persona development?
Use and Maintain Customer Personas
More resources for you
Before you go...
