Advanced SEO: OMCP Certification Prep Course
Designed for Digital Marketing professionals who are working for their OMCP Certification, this SEO course tests every aspect of your SEO knowledge, required competencies, and presentation skills.
The emphasis is on skills demonstration through real-world assignments and personalized instruction.
All assignments are reviewed within 24 hours of submission. Personalized assessment, feedback, and advice is given to improve each student.
SiteLogic's students have the highest pass rate in the OMCP. You can be confident that the lectures, activities, and discussions will prepare you for the challenge.
2024 LinkedIn Study Shows SEO as a Top In-Demand Skill
SEO is one of the most dynamic digital skills. Mastering SEO is crucial for professionals in digital marketing, content creation, and web development, offering significant career advantages.
SEO skills support career versatility and growth, enabling professionals in roles such as social media management, digital strategy, and public relations to integrate and amplify their existing skill sets. This versatility opens up broader career paths and advancement potentials.
Specialists and managers can expect salaries in the range of $75,000 to $95,000.
Director level positions range between $120,000 to $150,000+
Having an OMCP® Certification validates your skills, knowledge, and experience, giving you the edge.
Take command of your career by achieving one of the highest certifications in SEO. Move beyond rankings and demonstrate your ability to build businesses!
Define the types of SEO, and apply both the Art & Science of SEO. Build a business case focusing on the value of SEO within the marketing mix.
Develop and implement an SEO strategy that align with organizational objectives. Align your tactics to measurable outcomes within a larger marketing strategy.
Research keywords beyond popularity to find intent, patterns, trends, and insights. Accelerate your content creation and optimization through keyword research!
Develop and optimize pages for visitors that increase both conversions and rankings! Implement primary and secondary on-page factors into content and page structure.
Identify and overcome technical obstacles that block search engines and visitors! Optimize website structure, code, and speed to increase conversions.
Become proficient in using industry-standard SEO tools like Screaming Frog, SE Ranking, WordTracker and many others.
Research Search engine algorithms, changes and trends. Explore both international multi-lingual SEO tactics and local business marketing.
The best method of building links is marketing your content - and your brand! Assess the value of links, evaluate competitors, and build link magnets!
Improve conversions and prove ROI from SEO. Matt shows you how to dig into your analytics to find actionable data and real measurable results!
The fundamental skill of any SEO professional is the ability to provide a comprehensive evaluation of a website. Learn audit research and presentation techniques that will build your credibility and influence.
Bonus Content You'll Receive
Matt has taught at the world's biggest brands and most prestigious universities. Over his career, he has created more than 1 Billion dollars of incremental revenue for his clients, and now teaches others how to do the same.
His reputation of making complex subjects accessible, understandable, and do-able is the hallmark of his teaching. Students and clients rave about his ability to connect, instruct, and keep their attention - all with a touch of humor.
Matt's goal is to train the next generation of digital marketing leaders, and we invite you to be part of this amazing journey!
The OMCP Certification shows that you have proven skills, education, experience, and understanding in SEO.
Terms and conditions apply. Contact us for group discounts or in-person workshops.
General Questions
This course is estimated to take 60-70 hours. It is self-paced, and your assignments will be graded within 24 hours of submission.
We recommend setting aside 4-6 hours a week to watch videos, read articles, and complete assignments. This will give you a regularly scheduled time to work on the course, which has proven to be a more effective approach.
The assignments are real-world assignments that you would be expected to create and produce in any work environment. These are more effective at assessing the strengths and weaknesses of potential OMCP candidates, as they demonstrate the full-breadth of an SEO professional.
At the conclusion of the course, there is an exam. Passing this exam is an OMCP requirement for awarding a certificate of completion.
Content Questions
This is an advanced course and it is assumed that students will have at least 4 years of in-role experience in SEO, or have achieved the OMCA certification.
To qualify for the OMCP, candidates must pass the exam and meet one of the following criteria:
SEO news and algorithms are constant changing, but much of the core content is the same.
The course is updated as needed when content becomes outdated or a major shift occurs.
You will start the course with a 1-on-1 meeting with Matt Bailey. He evaluates all activities and provides feedback by email.
He is also available for more in-depth discussions, and will meet with students individually to work though difficult assignment or concepts.
The assignments are based on Matt's 30 years of experience working in agencies and brands. These are based in actual work products that you'll be expected to know and produce in your work.
Our assignments take the next step and evaluate your presentation skills through a variety of scenarios. Building your interpersonal, presentation, and persuasive skills, which are crucial in today's work environment.