Data, Cookies, and Privacy
Matt explains how data is generated for both analytics and ad-tech tracking. By showing how easily advertisers can acquire your digital fingerprint, he explains the privacy implications of the ad-tech system and why Google's cookie replacement failed
Google's Language Processing and its Impact on Keywords
Are keywords still relevant? In this session, Matt explains how keyword research is more important than ever. Google is restricting keywords in all of its tools, and the suggestions are limited, but why? And how can you respond?