Digital Marketing: Core Skills (OMCA certification)5.0 average rating (1 review)
This 40-hour course instructs the core competency skills in 8 areas of Digital Marketing including: Search Engine Optimization (SEO), Paid Search (PPC), Social Media Marketing, Content Marketing, Email Marketing, and Digital Analytics.
6 monthly payments of $416
Analytics: Build Your Analytics Strategy
Learn the fundamentals of creating a data-centric business. This course enables to build a solid analytics foundation that guides your data collection, data analysis and data reporting.
Analytics II: 6 Invaluable Analytics Skills
Stop copying and pasting data tables and start bringing your insights! Create actionable insights by applying these 6 analytics methods that will transform how you see data!
Data, Cookies, and Privacy
Matt explains how data is generated for both analytics and ad-tech tracking. By showing how easily advertisers can acquire your digital fingerprint, he explains the privacy implications of the ad-tech system and why Google's cookie replacement failed
Google's Language Processing and its Impact on Keywords
Are keywords still relevant? In this session, Matt explains how keyword research is more important than ever. Google is restricting keywords in all of its tools, and the suggestions are limited, but why? And how can you respond?
Google My Business & Local SEO5.0 average rating (1 review)
Get more customers by taking advantage of Google My Business and Bing Places. Learn how Google My Business provides up to the minute reports on visits, calls, direction requests, and visibility in Google!